Arik Air Flight W3107 was a nightmare for the dozens of travelers who
boarded that flight back on March 31st 2014. It was late, and adding
insult to injury, it was also a flight noted for a lack of air
conditioning. SaharaReporters, and the television arm of the network,
SaharaTV, obtained two video clips
from uncomfortable travelers aboard that flight, that showed scores of
irritated, and clearly uncomfortable passengers openly complaining to
staff, and at least two apologies from the flight captain. His
announcements drew a ‘Bronx Cheer’ of sarcasm, as dozens of the
passengers could be seen fanning themselves to keep cool by waving
magazines, note pads, and travel guides.
The two videos went viral enabling viewers to leave uncomplimentary
comments to what is shown and describing their personal experiences. In a
highly unusual public apology for the delay and malfunctioning air
conditioning equipment, Arik Air officials, who had earlier claimed on
twitter that the videos were doctored, issued a statement saying,
essentially, they are sorry.
To all guest who traveled on flight W3107 (from Lagos, Nigeria to
JFK, New York) on 31st March 2014, the statement reads: " Arik Air
offers an unconditional apology, for the inconvenience and discomfort
caused by both the 55 minute delayed flight departure, and the failure
of the airplane’s air-conditioning system prior to said departure.
“In this regard, the experienced schedule delay was a result of
complications related to the cargo loading process as managed by Arik
Air’s contracted ground-handling agent,” the public statement goes on to
add.
“Unfortunately, whilst efforts were rightly being expended to
overcome the cargo loading difficulties, the backup air conditioning
unit (which should have been provided by our ground handling agent,) was
declared unserviceable and thus unavailable for use. Upon resolution
of the cargo loading difficulties, the air-conditioning system was
finally restored as the aircraft prepared for immediate departure under
its own engine power.”
While the explanation as to what occurred on that jet plane is clear
as it stood grounded on the airport tarmac, for many on board, the story
paints only part of the picture for the inconvenienced passengers
sweating away on a flight delayed for over an hour. There remain several
questions that come into play. For example, in using the air line’s own
words from the statement, many on aboard continue to ask regarding the
air conditioning is how, on the one hand it “was declared unserviceable
and thus unavailable for use.” While on the other hand, so said the
airline company statement, that the “air-conditioning system was finally
restored as the aircraft prepared for immediate departure under its own
engine power.”
The question on the matter of the aircraft’s air conditioning system
is a matter of timing. In the video first provided to SaharaTV by a
notable US -based pro-democracy activist and leader of Nigeria
Democratic Liberty Forum (NDLF), ukola Oreofe as the aircraft sat on the
tarmac, dozens of clearly uncomfortable passengers are seen fanning
themselves in an attempt to cool off. When was it determined, and by
whom, that the air-cooling system was “finally restored?”
“Arik Air, and its management, acknowledges that the handling of the
situation on board was less than satisfactory and falls well short of
the "high standards of service" that its esteemed traveling guest have
come to expect of us (and which we demand of ourselves,”) airline
spokesmen shared in the statement. “Arik Air’s Management wishes to
assure our esteemed guests that the necessary remedial measures have
been initiated to prevent the repetition of such an incident to the
extent possible/controllable.”
“Arik Air is committed to providing a safe and comfortable air
transport service to every guest and on every journey. Arik Air wishes
to thank all guests who endured this inconvenience patiently, despite
both the trying circumstance, and the unfortunate exhibition of
aggression, to both people and property, by a minority of unruly
passengers onboard the aircraft,” the statement continued.
“Arik Air values, greatly, its relationship with her guest. Hence,
to all the affected guests, please note that we intend to pursue the
restoration of the trust and faith vested in us by your good-selves. In
this respect, Arik Air shall be contacting each affected guest on
flight W3107 31st March 2014, to express these sentiments (and seek such
restitution of trust) individually.
“Once again, please accept our humble and sincere apologies,” the
statement read in closing. “You and your patronage are dear to us. We
exist to serve you and we look forward to doing so again in the near
future.”
The Arik Airlines statement is unusual because of its length, and
detail to what is clearly an embarrassing and highly publicized episode
for the air carrier. The company statement was certainly fostered by the
two videos posted on the Sahara TV You Tube web page, and by the high
volume of ‘hits,’ and the word-of-mouth re-telling of a particularly
awful flight. Bad publicity that has reached the ‘viral’ stage on the
Internet, is clearly not in the interest of any company.
Yet, in the days since the late March episode numerous passengers
aboard that flight did contact SaharaReporters to address what they call
‘a total disregard’ of the passengers on board. For those who contacted
us, the airline statement brings more questions to the episode than
answers. Why, for example, with a flight already delayed, would company
management and officials proceed with an aircraft clearly not ready for
an eight hour Trans-Atlantic journey?
“The unfortunate exhibition of aggression, to both people and
property, by a minority of unruly passengers onboard the aircraft,” some
will argue, was caused in large part by the perceived staff ‘disregard’
captured by video cameras, and viewed by tens of thousands of would-be
customers, and visitors, to Nigeria.
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